European Ecommerce Platforms: Shopware and Prestashop
Shopware is a German ecommerce platform that offers businesses of all sizes a scalable and customizable solution for setting up an online store. The software is available in both cloud-based and on-premises versions, and offers a wide range of features and integrations that allow businesses to tailor their shop to their specific needs. Shopware is used by businesses of all sizes, from small businesses to large enterprises, and is suitable for a wide range of industries.
Shopware is a popular ecommerce platform in Europe. It is used by over 55,000 online stores, including major brands such as Olympus and Hitachi.
PrestaShop is a free and open source ecommerce platform. It is widely used by small and medium businesses due to its flexibility and ease of use. The platform offers a wide range of features and is constantly being improved by the PrestaShop team and community of developers.
PrestaShop is written in the PHP programming language and uses the Symfony web application framework. It is available under the Open Software License (OSL).
The PrestaShop ecommerce platform was founded in 2007 by Bruno Leveque and Igor Benić. The software is currently used by over 250,000 businesses in 195 countries.
PrestaShop is a popular ecommerce platform for a number of reasons. Firstly, it is free to download and use. Secondly, it is very easy to set up and use. Finally, it offers a wide range of features and is constantly being improved.
Some of the key features of PrestaShop include:
- A built-in CMS so you can easily create and manage your content
- A responsive theme so your store looks great on all devices
- A powerful search engine so customers can easily find what they’re looking for
- A customizable checkout process so you can optimize your conversion rate
- A wide range of payment and shipping options so you can offer your customers the best possible experience
In France, Prestashop is the dominant platform of choice:
Germany prefers Shopware:
While Magento seems to be more interesting for the Dutch:
As you can see, there is a different interest related to the “right” ecommerce platform by country, when it comes to open source platforms.
