Hi, I'm Florinel and I love ecommerce. In fact, I've been working in ecommerce software development for over 20 years now. These days, I'm a Technical Lead for a large enterprise company rolling out Magento based ecommerce platform to multiple markets. I contributed to ecommerce growth in Romania as an Executive Director of ARMO - Romanian Ecommerce Association. My passion remains in developing great software that makes life easier for online merchants. When I'm not elbow-deep in code, you'll find me snorkeling or spending time with my family.